A shrinking church in California had a desire to reach young families. To reach these families they decided to offer a youth basketball league – at which family members would participate. They focused their outreach efforts on building relationships with the adult family members. Much of this was done through activities and hospitality services. Testimonies were given to the parents at half-time. They also held a very attractive closing ceremony. At this event they shared the Gospel clearly and gave people an opportunity to make decisions to trust Christ. Over the first six years of the league over 1000 adults indicated they made first-time decisions for Christ. Many of these were assimilated into the life of a church. As a result, the church grew significantly. Another result was that the church experienced a considerable change in its demographic makeup – it became more like its community.
Steve Quatro, Sports Outreach L.A.